Reports | July 07, 2010 23:38

Breaking: Magnus Carlsen starts fashion model career at G-Star (UPDATE)

Magnus Carlsen starts model careerNext to his chess activities world's number one Magnus Carlsen has started a fashion model career. The 19-year-old Norwegian was contracted by international clothing brand G-Star. In a campain launched today in Berlin, Carlsen stars together with world famous actress Liv Tyler. Update: photos & more info.

The news was under embargo until today, when the official launch of G-Star's new campaign took place in Berlin, Germany. But a short while ago the Norwegian daily newspapers were the first to tell it to the world: Magnus Carlsen was contracted by G-Star as their latest male model. The Norwegian is starring with Hollywood actress Liv Tyler, famous for the Lord of the Rings trilogy and many other films. The photography for the campaign was done by star photographer Anton Corbijn.

"I think I look tough," Carlsen said to a journalist of NRK Sports, standing in front of a giant photo of himself. The contract with G-Star, already signed on February 1st but kept a secret until today, is for this year's autumn and winter collection and includes one of the world's largest fashion shows. Carlsen will probably go on the catwalk during the New York Fashion Week in September, as NRK reports.

Press Release

G-Star’s Fall/Winter 2010 advertising campaign

combines hollywood glamour with the chess world

Amsterdam, July 2010 - G-Star’s Fall/Winter 2010 advertising campaign, shot by celebrated photographer Anton Corbijn, combines the intelligence of Norwegian chess prodigy, Magnus Carlsen, with the beauty of model and actress, Liv Tyler.

This combination of contrasting and unexpected elements is one of G-Star’s key philosophies, displayed in runway shows, where destroyed denim pants are often paired with tailored jackets from the Correct Line range; and where iconic and fearless performers, such as Benicio Del Toro, interrupt proceedings to deliver spoken-word pieces in a form of ‘art-hijack.’

Already the world chess number one and described as a ‘Mozart of chess,’ Carlsen has the potential to become a similar level of icon. Becoming a Grandmaster at the age of 13 years and 148 days, Magnus is the youngest player in history to achieve the number one rank and his uncompromising approach to the game mirrors G-Star’s own hardcore design philosophy.

Hollywood actress Tyler perfectly embodies the modern G-Star woman’s combination of toughness with controlled sensuality. Her striking looks and assured, independent style have made her a globally recognized model and fashion icon. Liv returns for her second G-Star campaign, having previously presented the elegant Low-T capsule-collection.

The striking black and white images were captured by Anton Corbijn in a Miami shoot that represents his fourth major advertising campaign for G-Star.

G-STAR RAW. Just the Product.

Magnus Carlsen starts model career

On September 10th, 2010, G-Star travels to the Cooper Star Hotel in New York City to host a global chess competition: The Raw World Chess Challenge. Everyone in the world is invited to play Magnus Carlsen, the no. 1 chess player in the world, together at once, live on the internet. Three Chess Grandmasters, Maxime Vachier-Lagrave from France, Hikaru Nakamura from the United States and Judit Polgár, will suggest a move each to the online registered public. The public can vote online for their favourite move to be played against Magnus. Here you can enter.

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

[[{"type":"media","view_mode":"media_large","fid":"75","attributes":{"alt":"","title":"","class":"media-image","typeof":"foaf:Image","wysiwyg":1}}]]

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Magnus Carlsen starts model career

Photo: Anton Corbijn / G-Star

Links

Tags:

Share |
Peter Doggers's picture
Author: Peter Doggers

Founder and editor-in-chief of ChessVibes.com, Peter is responsible for most of the chess news and tournament reports. Often visiting top events, he also provides photos and videos for the site. He's a 1.e4 player himself, likes Thai food and the Stones.

Chess.com

Comments

biggy's picture

Well..not sure how much this would be of help to expose the chess as a sport..but one thing might be of help is that now some other business house might want to have chess players as the models, which would be an additional way for chess players to make their bread (we have enough chess players that are handsome, beautiful as well as with interesting personality and background..!!!)...
All the best!

biggy, Delft

Rob Schoorl's picture

This is better press than Toiletgate, no handshaking between players, conspiracy theories etc. etc. etc.etc.
I think It makes grandmasters look more like 'normal' sportsman;)

Lone-Tiger's picture

Carlsen looks Fantastic!!! Makes him look very charismatic, something chess desperately needs for PR purposes.

king_92's picture

Ooow, so he is considered handsome now? Well, I amn't saying he's not neither, but to become a model ? Hmmm............? o_O

kjetil's picture

What to say -)( - A rare combination of beauty and brains...

Nick's picture

double sigh

Tomber's picture

Good for chess and good for Magnus. IF he is not distracted in his play!

4i4mitko's picture

uuu aaa popularizing our fantastic game this is quite boring you know i m out of here

ll's picture

Fashion gambit?

An Afghan's picture

thans MC to do this.it is good for sport of chess and I hope not nakamura does the same thing.and i hope it doesn`t efect your chess

An Afghan's picture

it is modern chess and GIRI is next

Arne's picture

You gotta be kidding me! Awesome collab between chessbase and chessvibes to bring this out of date April´s fool joke! Because it is a fool´s joke, right?

Frans's picture

This is great news for the PR for chess. Anton Corbijn is one of the most portrait photographers in the last 30 years. And G-Star will sponsor a tournament in september.

The guys that react here in a negative way, might simply be jealous :-)
Or ... they do not like it that our best player at the moment tries to explain that chess players are not merely ugly men, trying to be intellectualistic.

Go Magnus, you are doing a great job popularizing our fantastic game!

mort's picture

For those who say magnus will get distracted from chess. The picturs where taken in february, didnt seem to distract hin in the kings turnament.

Yoghurt McTaggart's picture

Well done that man. Good luck to the young fella.

Some comically odd studenty rant anti-capitalist stuff herein. Most of us have to live in the real world, not on a yoghurt collective.

Rothschild's picture

Dear john who wrote: "after he wins the world chess championship he can do what he likes. But he should win it first!"

Be sure to call him up and tell him this. I'm sure he'll understand and withdraw from every other contract he may have with other sponsors. Thank you for protecting him and his reputation. You are indeed a great man.

Now, gtfo and read your own nonsense before pressing 'Submit Comment'.

atutxlgsv's picture

As a way to much better respond for the new adjustments in national policy adjustments to bring the cotton industry, improve their market place judged the level of perform to perform within the new year cotton small business, January 22, China Provide and Advertising and marketing Group organized 3 providers involved in cotton cotton home business forum was held. Luo Lin, deputy director of your Council headquarters, Gu Guoxin attend meetings, trade NDRC Division and Head Workplace cotton Bureau comrades around the present scenario in the domestic cotton production, cotton target nation will implement the system analyzed and interpreted. Supply and Advertising and marketing Group and cotton businesses, the National Cotton Exchange, the 3 providers inside the cotton sector leadership group members attended the meeting. Luo Lin comrades specifications, three cotton-related enterprises should certainly conscientiously implement the Third Plenary Session of the Partys eighteen, central economic conference, the Central Rural Perform Conference as well as the Central Document No. 1 this year, as well as a series of vital meetings and spirit on the document, adhere to deepen reform, stability the improvement, efforts to promote the transformation and upgrading, industry competition has grown in their own strength, enhance the overall efficiency and quality of service, give complete play towards the top enterprises in the cotton company leading role, in order to implement the national macro-control policies cotton business to produce greater contributions. Koo new comrades pointed out that by means of analysis on the scenario, the interpretation from the policy, the next step we produced an incredibly good quality business enterprise improvement of opinions and recommendations. 3 corporations will need to thoroughly study and fully understand, seriously implement the central industrial policy, around the one particular hand to support the national policy to actively seek to create more favorable conditions for their reform and improvement, extra beneficial is always to promptly take the initiative to adjust company technique, reform and innovation, through personal efforts to perform the transformation and upgrading of regular true home business, to achieve improved and more rapidly development. Comrades on this year to adjust the national cotton market policy changes, the cotton sector is facing the new scenario and new difficulties for instance in-depth discussions, combined together with the spirit from the current implementation from the central series of fundamental meetings of your three cotton-related enterprises to seize opportunities, meet challenges, and do high quality next step to promote the transformation of operations and development perform suggestions and opinions put forward recommendations. The cotton businesses to adhere to industry and international improvement tactic, efforts "to the west, outward, inward" improvement, in an effort to concentrate on advertising the construction of Xinjiang resource base, increase domestic resource layout, superb domestic sector; accelerate the go out pace, make channels of international sources to strengthen international efforts to manage primary sources; while actively towards the textile, cotton as well as other business chain downstream, industrial added worth and increase the ability to withstand marketplace risks. Market recommended that firms will rely on 3 advantages, technologies and services, and vigorously promote the transition to a completely integrated trading platform for service providers; actively explore the international company and establish channels of imported cotton butt and domestic markets; improve logistics monitoring service levels, and market Cotton industry liquidity; build industry-oriented, systems and e-commerce service platform in the entire society, and promote the standard format upgrade. Raised in cotton market, will take the initiative to adapt for the national industrial policy adjustment and marketplace trends, to take "the west, out" development technique, create scientific and technological assistance throughout the cotton processing, demonstration and promotion of active product designed especially devoted spun cotton and warehousing projects logistics information and facts barcode project, and to seek relevant project within the country, though in technological innovation, international online business improvement, agricultural enterprise development, for policy support along with other aspects of further intensify its efforts.

Pages

Your comment

By posting a comment you are agreeing to abide our Terms & Conditions